Case History FTM89-422
A combination of dramatic print ad inserts and direct mail were used to develop sales leads for advertising space sales.
Case History WFB77-308
Mailings targeted to CEOs of small-to-medium-sized firms produced steady flow of commercial banking leads for three years.
Case History KSP84-619
A mailing to small businesses generated sales leads for major health care organization small group insurance division.
Case History VAP92-823
A series of mailings to contractors , HVAC dealers , and real estate brokers promoted benefits for sale of all-electric homes.
The Marketing Machine Services
We are a marketing service group with direct marketing experience in a broad range of industries. Our campaigns range from direct sales of consumer items (mail order) to lead generation and sales program development for "big ticket items" for large corporate clients.
- Full Service Consulting
If you have a marketing budget of $100,000 or more and need assistance in planning a campaign and/or creating ads, brochures, direct mail or other materials, we will review your objectives and, if we feel our services would be appropriate, submit a three-phase proposal. (The phases are sequential but independent, allowing us all to proceed on a step-by-step basis, instead of committing to the whole project all at once.) (Fees to be agreed on.)
- Program/Project Management
When you have a large or complex campaign, we can manage the entire program from conception through creation, implementation and evaluation. Following discussion and review of your product or service, and your objectives and resources, we will submit a comprehensive proposal for our services if appropriate. (Fee to be agreed on.)
- Direct Response Copywriting
We have years of experience in crafting compelling copy -- and some spectacular results to show for it. (See Awards page.) We need some basic information about your product or service and your objectives in order to evaluate the task -- then we will contact you for a complete copy platform and provide you with professional direct response copy. (Minimum $1,500 -- actual fee to be agreed on.)
Small Business Assistance
Organizations with limited resources or smaller markets often find it difficult to take advantage of sophisticated marketing techniques. However, The Marketing Machine® is committed to helping small businesses make the most of their opportunities. For small business marketers in a "do-it-yourself" posture, The Marketing Machine offers limited-scale services, accessed online, that make techniques, tools and service providers available to even the smallest business.
- Creative Critique
If you're already mailing or placing ads, and aren't sure why they're not pulling as well as you'd hope, let us give you a second opinion. Just complete the Audit and send it to us along with samples of our already-created materials. $250 for the 1st item (ad, brochure or direct mail package) + $150 each thereafter.
- Mini Marketing Make-Over
If your business has grown, merged or changed -- or you're anticipating any of these developments -- your current "image" may no longer be appropriate. Provide us with photos and samples and we'll do an evaluation of your overall company look, the look and tone of your marketing communications with recommendations, etc. $750
- Lists for Mailing and e-Mailing
Your list is the single most important ingredient in the success of your marketing campaign. Almost always, making the effort to get the right lists and pull the proper selects will more than pay for the extra cost involved. Marketing Machine list services vary with the type and quantity of names ordered.
- Marketplace Analysis
A thorough understanding of the marketplace is key to creating the right marketing or advertising approach. The Marketing Machine can help you identify the size, location and make-up of your market, and identify appropriate means of communicating with the decision makers. $400
- Ad Specialties (Promotional "Give-Aways")
The right premiums or ad specialties can significantly increase response to advertising, build good will and generally enhance your marketing efforts. The wrong premiums are simply a waste of money. The Marketing Machine® can recommend appropriate premiums for your business, and how and when to give them out. Cost of this service depends on the number and type of specialty ordered.
- Direct Mail Production
Direct mail continues to be a key part of the marketing mix. Today, personalized mailing pieces are more reasonable and can be more effective than ever. We can help you select the right formats and production resources to meet your marketing objectives. Cost depends on number, type of mail package being used. If appropriate, a proposal will be submitted.
- Trade Show Strategy
The hard costs of participating in a trade show -- booth rental, booth, travel, etc. -- can be overshadowed by the costs of lost opportunities if your participation in the show isn't properly planned or marketed. What trade shows should you be attending? Who should know about it? When they should hear about it? How should they hear about it? The Marketing Machine® can help you build a strategy to get the most out of your trade show investment. (Minimum fee $375 - actual fee to be determined.)
If you fax us your burning marketing questions in advance, we'll give you our best answers in a one-hour consultation. ($200/hr., payable in advance)
How can we be of service to YOU? We suggest you at least review the Marketing Audit pages and answer as many questions for yourself as possible. These are the questions that we will ask in determining if (and, if so, how) we might be of help to you and your company.