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Trade Shows & Events Convention(al) Wisdom: Getting Your Money's Worth at Conventions and Trade Shows How many national conventions does your industry sponsor? How many regional conventions? How many will you personally go to as an attendee? What will it cost you? As a professional you measure the cost of attending a convention not only by the registration fee or the bill for travel and accommodations but by the time you're investing. As a manager, you should be concerned about the same issue for your employees. Not only does a convention take you away from your business, it can also halt the momentum of on-going projects and interrupt other people's work as well. But conventions and trade shows bring together people and ideas and create opportunities for growth that are simply not available otherwise. We've put together a list of simple steps to follow to be sure you are taking advantage of all the opportunities a convention offers. Whether your attendance falls within the training, public relations, sales or marketing budget, proper preparation and follow-up will result in a solid, measurable Return on Investment. AN OBSERVATION ABOUT REGISTRATION FEES If you are worried about the registration cost of a seminar either it's not worth going to or you're undervaluing your time. Most good seminars or conventions are worth ten times as much as they cost...but only if you prepare for them and manage the investment of your time. Careful analysis, a few well-placed phone calls, and some strategic thinking should help you make the right decision. Once you make the decision to attend, treat it like the major project it is. |
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