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Case History WFB81-1007
A 4-part quarterly mailing to prime prospects for a major western bank produced nearly 50% response by senior executives.
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Case History RVL82-330
A 3-part mailing series to travel agents opened the door for a major cruise line to present alternatives to orient destinations.
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Case History USW91-414
A mailing to major corporations throughout the US generated over two thousand leads for a video conference system.
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Case History FFI88-913
A mailing to selected developers and corporations across the US offered specific information on construction loan insurance.
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About Us
The Marketing Machine®, an operating division of Dentrovisi Incorporated, is a marketing services and consulting organization serving clients from coast to coast. We follow a disciplined and strategic approach to analyzing marketing opportunities and developing direct marketing programs. Since 1968, the firm and its principals have helped clients in a variety of industries achieve sales in the $billions, garnering an impressive array of the advertising and direct marketing industries' most prestigious awards.
The Marketing Machine® is more than a company. It's a discipline for forging brilliant campaigns to achieve important marketing and sales goals, both tactical and strategic.
If you choose to stay and play with us, you will be confronted by some challenging questions. We don't have pat answers. But, if you're serious about getting to real solutions, we're skilled at helping you succeed.
We believe that a systematic approach to analyzing sales objectives and projecting results is not only helpful, it is an absolute requirement. This sort of planning not only helps take the risk out of advertising, it instills valuable disciplines throughout the marketing process. When integrated into the complete sales process and properly managed, this leads to predictable sales results…which is why we call the process "The Marketing Machine."
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CEO & Senior Consultant Joseph Krueger is a pioneer in the field of database marketing. With over 3,000 direct mail and advertising campaigns and more than 160 industry awards to his credit, he brings an unmatched breadth of industry experience and knowledge to bear on client objectives. Joe practices the principles of strategic creative development in analyzing, planning and creating direct marketing programs for client companies.
President Virginia Nicols brings twenty years of consulting and creative experience with both business-to-business and consumer programs, ranging from financial services, disaster recovery and energy to travel and industrial products. A U.C. Berkeley graduate, published author, direct mail writer and Certified Green Building Professional, Virginia brings a unique, bottom-line skillset to bear on client projects.
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