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Case History IBM94-915
Sales of a hybrid computer line increased 20% when ad program was overhauled, using proven direct response techniques.
Case History MCI92-330
A five-way test of a telecommunications product yielded valuable data about marketplace attitudes toward long distance plans.
Case History RBL94-601
Test campaign for collectibles sold out $1 million inventory while identifying major obstacles in target market segments.
Case History PEP85-428
Placing vending machines in small businesses used two-way test of direct mail & telemarketing to identify key industries.

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